A booth you rent isn't a store you own
When you sell on a marketplace, the platform owns the relationship: your customer list, your order data, and a percentage of every transaction sit with them, and the terms can change. Ownership means the catalog, cart, checkout and order records run on infrastructure that's yours, the customer data lives in your database, and the money settles through your provider to your account. That's how this is built.
What “yours” means for the store
Your storefront
Catalog, cart and checkout run on your own compute — a real store, not a listing on a shared site.
Your customer data
Orders and customer details sit in your own database, not a platform's CRM you can't export.
Your payment provider
Bring your own — Stripe, PayPal, Square or Lemon Squeezy — and the money settles to your account.
No cut of your sales
You pay the platform subscription, not a percentage of every order the way a marketplace takes one.
Order tracking both sides
You manage orders from your admin; customers track theirs from their own account.
Import and go
Bring your existing catalog in and you're running, on a store you keep.
Owned storefront vs. a marketplace booth
| Who owns customers | You do | The marketplace does |
| Order data | Your database | Their platform |
| Payment | Your own provider | Their processor |
| Per-sale cut | None to the platform | A fee on every order |
| If terms change | Your store is still yours | You adapt or leave |
Questions about ownership
How is this different from selling on a marketplace?
A marketplace rents you a booth and keeps the customer relationship, the data and a cut of sales. Here the store runs on your infrastructure, the data is yours, and your own payment provider handles the money.
Who handles payments?
You do, through your own provider. You bring Stripe, PayPal, Square or Lemon Squeezy; funds settle to your account, not the platform's.
Does the platform take a percentage of sales?
No. You pay the platform subscription; it doesn't take a cut of each order the way a marketplace does. Your only per-sale cost is your payment processor's own fee.
Can I move my catalog in?
Yes — if you already have a site, your products import into the store, so you're not rebuilding the catalog by hand.
Own the store, not a booth.
A full storefront on your own infrastructure, with your own payment provider.
See how the Business Builder works →